Thursday, November 21, 2013

You're Not the Pied Piper, Part 2: "One Too Many"

In Follow Me! Follow Me!, we discussed companies that ask you to follow them on Facebook, Twitter, Google+, sign up for their newsletter...all so they can give you the same press release in 5 fabulous formats!

Today, we're going to look at other side of this bad social media practice - the "One Too Many" syndrome.

Company A offers a reward: Like them on Facebook! (Okay, no prob!) Then follow them on Twitter. (Um, okay...) Now, tweet this canned response with a hashtag! (All right...) Now, take the code you receive as a DM to their website to get your reward! (Too late, I've moved on.)

Company B offers a contest: Like Us on Twitter, Facebook, Google+, then scan this QR code, go to that website and register, to be entered into this contest for a free something worth about $10!

It's a classic case of "one too many."

Followers should have to do one thing. Either they scan in the QR code or they give a FB like or Twitter follow. Then give them the reward. Customers are not toddlers, they are not dogs. Ask them to do too much, they'll wander off, bored.

Every additional step a company requires from consumers, leeches their interest in whatever contest, or junky reward. No, they will not scan a QR code, then like your FB page to get...what? A few bucks off? A free soda when they spend $50?  A free sticker? The "reward" is rarely worth the time and effort

Consumers are not following your company to bump up your numbers. They expect value from you.

Exclusives, special deals and good content will bring in loyal followers. And loyal customers is what you want, not people who sign up for contests.

Project Wonderful