You know what I've been doing recently? When I am in desperate need of a genuine smile, I smile at someone else first. I ask about their day, or wish them a wonderful weekend. Like magic, I almost always get a smile back in return. :-)
This holds true on Social Media spaces too. It's not enough to "have" a Twitter account, or be a member of a mailing list. On the web no one knows you exist - until you speak up.
"Build it and they will come" only applies online if what you've built is a network and a reputation for being interesting, relevant and fun.
Today's post comes with some homework. Sometime this week, pick a Social Media space you have a presence on but have neglected for lack of time. This could be your own company mailing list, or your Plurk account, or whatever. Take 15 minutes and go find a conversation to join, or a person to connect with. Use the site features, answer a question, join a group and a conversation - be social.
Go smile at someone.
You'll have increased your network, your presence and your reputation. And, dollars to doughnuts, you'll get a smile back.