You're already pressed for time with your current clients and customers, but you still have to make time to get the word out there. And the things *you* want to do, the things that you care about most, get set aside more often than you'd like.
Social Media is your ticket to combining the things you care about AND promotion of your business. Every time you get out there, every question you field, every cause you embrace, every time YOU are visible, is an opportunity to promote what you do.
Be Part of an Online Project
One of the things about the Internet is that there is absolutely something for everyone. You may want to support a health cause, perhaps you have an interest in politics, or social service. Maybe you'd like to get involved more in sports or entertainment. Everything and anything you can think of will have a Facebook group or a Foursquare page...or they will *need* one and you can be that person.
It doesn't matter what the project is - a short video message, an uploaded art design, a sponsorship, a few hours a week as the Twitter person for that group - anything you do as part of a larger project can get your name in front of thousands of people who might not otherwise have heard of you and your business.
Being part of something larger than yourself gives you more than just a promotional opportunity, but the promotional opportunity is definitely there.
Be THE Resource in Your Field
You're the master of your own domain. You answer questions and post items of interest in your own spaces. And as you do, your sphere of influence grows slowly and steadily.
There are many places outside your own lists and pages and profiles in which you have something significant to offer. Whether it's general questions on Yahoo! Answers, or groups related to your field or even a site like LinkedIn, you have a chance to let your knowledge and experience shine.
Reach out with a helping hand and you'll be shaking the bell and getting attention at the same time.
The further afield you go, the more exposure you'll get so don't be afraid to start making some noise out there!