Tuesday, April 26, 2011

How Real is the Information Companies Collect Online?

Everyone knows that 28.3% of statistics are made up on the spot. Or was that 53.9%? Or 88.1%?

At some point, you're going to find yourself contacting a company online. Whether it's through a Social Media profile or by traditional email, we all sometimes need to get an answer, express an opinion or make a point. When we do - how much of what we tell the company about ourselves is true? Companies use the data for their own market research. They look at the typical demographics of the people who contact them - and often the psychographics, as well. But are we giving them good information?

I've created a one-question poll about this. What are the different ways we skew companies' market research when we contact them online? I hope you'll take a moment to answer this one question! http://questionpro.com/t/AF0DiZJ5Tp

Let's see if it's time to set Market Research straight about the reliability of their data...or not!
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