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Please +K my influence in Social Media on @klout
It seems that everywhere you go these days, someone is shaking a can for Social Media recognition. In a desperate attempt to be seen as Influencers and Taste Makers, every company - and many individuals - are making it so easy for you to share their wisdom, that websites and social media profiles are practically covered with widgets, toolbars, and sharing icons.
At what cost?
Are you missing the forest for the trees in your pursuit of a piece of the Social Media pie? Take a honest look at your content. Is it fresh? Is it interesting? Is it yours? But...who cares if that information is yours originally? A retweet or a share might get your audience acting...that's good enough right?
It's all well and good to aggregate, share and inform, but what people really want is information they haven't seen before, information they can use. They want information that entertains and informs and, in some cases, enrages.
Experts that aren't creating their own content, but are asking for recognition from their audience, have become Social Media hobos. They aren't contributing. It may be the easy way to a higher Peerindex, but there's nothing authentic about it.
You can make a difference in your field. You do have time to write an insightful post on your blog, or create a simple, meaningful infographic.
You are the expert in your area, there's no need to be riding someone else's train.
Put down the can and stand up from the stoop - don't beg for follows, likes or shares. No one respects a Social Media hobo.
Be the expert you are in your field and you'll get the respect you deserve.
2 comments:
But people will flock to your site in order to see an animal wearing socks. This is what I've learned from social media.
Btw, my word verification for this comment was very apt: "Icant". As in, I can't follow anymore people on Twitter who post updates about their sock-wearing dogs.
That reminds me of The Oatmeal's dissection of building a website, with the guy wanting his dog on the home page.
I find it particularly maddening when a company that doesn't respond to you on one platform, beseeches you to follow them on another, as well.
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