Friday, August 1, 2014

Speaking Socially About Social Media

We've all seen those articles - 5 Tips to Pump up Your Social Media (heck, we've written those articles.)

We know what we need to do.

Well, we know what you should do to make your social media stronger, better, faster. So why is our own social media so lackluster?

Let's have a social chat about Social Media. Just you and me.  Because when we, you and I, have a chat, that is the core of social intercourse. And that is exactly what is missing from all those tips articles...social intercourse. It's the difference between being the MBA in the meeting room and the person behind the counter in the store. If I'm talking to you about Social Media and you're talking to me about the day-to-day realities of your schedule and energy, we're not having a conversation.

It's great that there's so much information out there about Social Media. New tools pop up every day and old tools change. What was the wild west five years ago, now has  End User Licensing Agreement three pages long. So before you and I sit down and talk about how to take your social media to the next level, let's make sure we're both talking about the same thing - you, your business and how you can delight and engage your customers.

So next time you click on an article about social media, check to see if it's talking about social media in a general sense, or really talking about you. The difference between the theoretical and personal is the difference between a successful social strategy and an expensive consultant whose plan you never use.
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